Aranova
Case study: detailing

Rexdale Auto Detailing brought in 78 leads in 10 weeks.

Client:Rexdale Auto Detailing (rexdaletireoil.ca)

Leads

78

leads (website forms and phone taps, all sources)

Jul 6 to Sep 14, 2026

From Google Ads

46

of the leads came from Google Ads

Jul 6 to Sep 14, 2026

Search impressions

5.2x

588 to 3,064

Jul 3 to Jul 16 vs Oct 12 to Oct 25, 2026

Leads by week

Week by week, 78 leads.

78

leads (website forms and phone taps, all sources)

Jul 6 to Sep 14, 2026

46 of them from Google Ads

Leads by week, Jul 5 to Sep 14, 2026 (weeks starting Sunday): 4, 6, 6, 9, 3, 10, 14, 4, 10, 11 and 1, 78 in all. The last bar is a 2-day partial week (Sep 13 to 14), and the 46 leads from Google Ads are part of the 78. Source: Aranova tracking, form submissions and phone taps, test traffic excluded, weeks starting Sunday.
The situation

Where they started.

The owner had laid off staff and nearly shut the shop. The new leads let them hire the team back.

What we did

What we changed.

  1. 01

    Launched Jul 6, 2026

    We launched on Jul 6, 2026 and counted every lead from the first week.

  2. 02

    Every lead counted by source

    Website forms and phone taps are counted by where they came from, so the leads from Google Ads can be told from the rest.

Results

What the numbers show.

  • 78 leads (website forms and phone taps, all sources) between Jul 6 and Sep 14, 2026, from 1,484 visits to the site. 46 of the leads came from Google Ads.
  • Search impressions grew 5.2x, from 588 (Jul 3 to Jul 16, 2026) to 3,064 (Oct 12 to Oct 25, 2026).
Dashboard overview for Rexdale Auto Detailing, Jul 6 to Sep 14, 2026: a banner saying 1 person to call back, 1,484 visits and 78 leads, a daily chart of visits and leads, leads by source (Google Ads 657 visits and 46 leads), the pages visitors landed on, and recent activity listing forms and phone taps.

Swipe sideways to read the whole screenshot.

Rexdale Auto Detailing · Jul 6 - Sep 14, 2026
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Last updated

October 27, 2026

How we counted

Leads are website forms and phone taps from all sources, and visits are the site's own count, both as shown in the dashboard screenshot for Jul 6 to Sep 14, 2026. Search impressions come from Google Search Console.

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